Jun 1, 2017

New Ticketing Naming Rights Partnership



Spectra by Comcast Spectacor and the City of Casper today announced a new multi-year partnership with Sinclair Oil, whereby the company will put its name on the official ticketing site for Casper Events Center tickets and be known as SinclairTix. The name change takes effect immediately.

“We’re excited to partner with a well-established brand here in Wyoming that shares our commitment to creating ever-lasting memories for our community,” said Spectra’s Brad Murphy, General Manager of the Casper Events Center.  “As partners, Sinclair Oil will help us generate excitement for our events by making our event tickets more accessible.”

Spectra is the provider of a series of integrated services for the Casper Events Center which includes Venue Management, Ticketing & Fan Engagement and Corporate Partnerships. Terms of the deal were not disclosed.

As part of the multi-year deal, Spectra has rebranded the box office at the Casper Events Center with new LED screens at ticket windows and will be launching ticket outlets at six participating Sinclair Oil gas stations across the state in the coming months.

"We're excited to be a partner along with the Casper and Sinclair refineries, Spectra by Comcast Spectator and the City of Casper.  This partnership allows us to market community events held at the Casper Events Center to a much broader audience throughout the state as well as to our own refinery employees.  Now anyone interested in attending any event at the Casper Events Center, has the ability to either purchase tickets on-line or at one of six participating Sinclair stations throughout the state of Wyoming, says Jack Barger, VP of Marketing and Supply for Sinclair Oil.  

Since assuming operations at the Casper Events Center on October 1, 2016, Spectra has increased bookings of large conferences and concerts. Casper Mayor, Kenyne Humphrey said “The progress we have seen at the Casper Events Center in such a short amount of time reaffirms our decision to hire Spectra by Comcast Spectacor to manage the facility. They have exceeded our expectations through attention to detail and are truly providing a seamless and enhanced guest experience for our community.”

As part of Spectra’s effort to increase revenue, the company recently introduced gift cards that can be used for event tickets and concessions items in the facility. Additionally, a Point Of Sale system has been implemented for food and beverages to allow guests the ability to utilize credit and debit cards while attending events. Spectra also introduced new food and beverage subcontractors to enhance product offerings and guest experience through additional choices.

The Spectra Corporate Partnerships division has driven revenues and increased facility aesthetics through this program and the results have been substantial, boasting an increase of 245% in increased revenues in this space. The facility has unique, creative and effective options for advertisers and has created infrastructure to be able to expand upon this program.

Spectra is a proven provider of sports and entertainment services in Wyoming. In addition to providing Ticketing & Fan Engagement to the Casper Events Center since 2002, Spectra’s Ticketing & Fan Engagement division powers ticketing, fundraising and marketing services for University of Wyoming Athletics.  

Spectra’s Venue Management division is the industry leader across a full range of services that impact the bottom-line success of public assembly venues, including marketing and sales, corporate partnerships, event booking, ticket services and box office management, customer service, operations and engineering, and finance and administration.

About Sinclair Oil Corporation

Sinclair is a privately held Wyoming company with executive offices in Salt Lake City and more than 1,200 employees across several states. Sinclair owns and operates two refineries in Wyoming along with a network of both crude oil and finished-product pipelines and terminals in the Rocky Mountain and mid-continent regions. The company markets fuel in 25 states, supplying high-quality fuels to more than 1,200 branded stations, featuring DINOCARE™ aTOP TIER™ Gasoline. Sinclair Oil and Gas Company manages its exploration and production portfolios by only participating in major oil and gas development projects in the United States. Sinclair also owns and operates The Grand America Hotel in Salt Lake City, the Little America hotel chain, The Westgate Hotel in San Diego, Sun Valley Resort in Idaho, and Snowbasin Resort in Utah. For more information, visit SinclairOil.com or follow us on Facebook, Instagram or Twitter.



About Spectra

Spectra by Comcast Spectacor is an expert in hosting and entertainment, partnering with over 300 clients at 400 global properties to create memorable experiences for millions of visitors every year. Spectra’s expertise is embodied within three divisions: Venue Management (formerly Global Spectrum), Food Services & Hospitality (formerly Ovations Food Services), and Ticketing & Fan Engagement (formerly Paciolan). Learn more at SpectraExperiences.com.


Comcast Spectacor is part of Comcast Corporation, a global media and technology company that operates Comcast Cable and NBCUniversal.  Headquartered in Philadelphia, Pa., Comcast Spectacor’s three core businesses are the National Hockey League’s Philadelphia Flyers, the Wells Fargo Center venue, and Spectra, the expert in hosting and entertainment through its Venue Management, Food Services & Hospitality, and Ticketing & Fan Engagement divisions. Visit us at ComcastSpectacor.com, PhiladelphiaFlyers.com and WellsFargoCenterPhilly.com for more information.